About the Journal
The Journal of Branding Theory and Practice is a scholarly publication which aims to establish itself as a leading journal on branding theory and practice. The field of branding is a fast evolving one, and this journal seeks to harness the vast array of knowledge in every applicable scope of branding, presenting such knowledge as will be relevant to specific aspects of branding theory and practice from time to time.
The journal covers every functional area of branding. Special issues focusing on specific issues will be published from time to time. The journal invites articles covering research and analysis examining brand research methods; brand metrics and analytics; qualitative and quantitative brand research; brand architecture and portfolios. Case studies examining the experience of prominent organizations will also be highly coveted.
The journal will publish 3 issues a year.
